Understanding Pay‑Per‑Click Advertising

PPC advertising displays your message on search engines and social media when people look for the services you offer. Rather than paying for impressions, you pay for real clicks, ensuring your budget goes toward genuine interest. PPC campaigns provide immediate visibility, boost brand recognition and let you fine‑tune targeting by location, device or demographics.

Reach Customers in Canterbury

PPC makes it easy to localise your advertising. By setting geographic parameters, we can show your ads only to people in Canterbury who are searching for your services. This means your budget is focused on those most likely to convert, and with local search interest rising sharply—as 'near me' searches have doubled in recent years—a well‑executed local campaign can drive both online and in‑store traffic.

Multichannel Strategy

Running PPC across multiple platforms is no longer optional. Businesses are investing more in Microsoft Ads and social platforms like Meta and TikTok to meet customers wherever they spend their time. Microsoft’s advertising revenue grew by 21% year‑over‑year, offering a valuable alternative to Google Ads.